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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Learning Management System (LMS) / eLearning. Volunteering Programs.

Tools 205
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How Engagement Tools Improve Association Event Management

Higher Logic

Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage.

Tools 208
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Tools and Software Every Professional Association Needs

Nimble AMS

From managing members to organizing events, there’s no shortage of work to do. The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more.

Tools 140
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Association Brain Food: 11.10.23

Reid All About it

. – Developing a Business Mindset for Nonprofits To increase your organization’s impact and further your mission, it might be time to adopt outside-the-box thinking and develop new strategies to catapult you forward. Understand how data can reveal authentic member voices and drive impactful decisions. 1 CAE credit. . 1 CMP credit.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! How many members are actually opening your emails?

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

But the increase in engagement isn’t the only sign we’re seeing that communities are a key communication tool for associations, their members, and their industries. Multiple associations have made the decision to move their communities from members-only to open to any industry professional.

Library 318
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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

MTI chose community as a tool for digital transformation, and has achieved the following successes with less than 4 full-time staff members: 50% decrease in transactional requests due to community. 97% member retention rate. The trade association needed to update its value proposition dramatically to thrive again.

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